Back To Basics Beauty Series: How to Choose the Right Foundation Formula and Shade + Brand Reccomendations
One of the first makeup items we all buy is foundation. It's also one of the makeup items people say they struggle with the most. Finding the perfect foundation can feel overwhelming with all the choices out there! Believe me, working as a makeup artist, you have to know all the in's and out's of foundation. I'm Meg Ann Lee, a makeup artist and hair stylist in the Eau Claire area  and I knew when I started this "back to basics beauty series", I had to include this topic. I believe selecting the right foundation comes down to understanding three key elements: your undertone, skin type, and preferred finish. Let's break it down step-by-step so you can find your ideal match!
Identify Your Undertone
Your undertone is the natural hue beneath the surface of your skin, and it's key to picking the right foundation shade. Undertones come in three main categories:
- Cool:Â Your skin has a pink, red, or bluish tint. You might burn easily in the sun, and silver jewelry looks best on you.
- Warm:Â You have a golden, yellow, or peach hue. You may tan easily, and gold jewelry complements your skin tone.
- Neutral:Â You have a balance of both warm and cool tones. You may notice a mix of pink and yellow undertones in your skin.
Just because you figure out you undertone on your wrists DO NOT color match to your wrists or even your face! Use your neck and chest area to determine your shade.
Tip: An easy way to check your undertone is to look at the veins on your wrist. If they appear blue or purple, you're likely cool-toned. If they look greenish, you're warm-toned. If it's hard to tell, you might be neutral.
Choose the Right Finish for Your Skin Type
Foundation finishes range from matte to dewy, and selecting the best one depends on your skin type.
- Dry Skin:If your skin tends to feel tight or flaky, go for a hydrating, dewy, or luminous foundation. These formulas will give you a glow and help your skin look fresh throughout the day.
- Oily Skin:A matte or semi-matte finish is best for controlling shine and helping your foundation last longer. These formulas absorb excess oil and keep your skin looking smooth.
- Combination Skin:If you have an oily T-zone but dry cheeks, try a satin or natural finish. These provide a soft glow without being too heavy or too matte.
Don't forget to consider the season. You may prefer a dewy finish in the winter when skin is drier, and switch to a matte or satin finish in the summer to combat humidity. I always tell people that this option in makeup finish is ALL personal preference. I almost NEVER choose a matte. I want my skin SLICK and GLOWY and that's just my personal preference.
Top Rated Foundation Recommendations
With so many options on the market, it's helpful to know what's trending in foundation. Linked below are some of the most popular picks for different skin types and finishes:
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- Perfect for: All skin types
- Finish: Natural to radiant
- This lightweight formula provides buildable coverage and a skin-like finish, with ingredients designed to improve skin texture over time.
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- Perfect for: Oily to combination skin
- Finish: Matte
- Known for its long-lasting formula, this foundation is perfect for anyone looking for all-day wear with a matte finish.
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- Perfect for: Combination to oily skin
- Finish: Matte but radiant
- Offers full coverage with a soft-focus effect, giving skin a flawless, airbrushed look while controlling shine.
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- Perfect for: Dry to combination skin
- Finish: Natural to dewy
- A hybrid foundation with skincare benefits, it delivers a natural glow while improving skin over time.
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- Perfect for: Oily skin
- Finish: Soft matte
- Fenty Beauty's extensive shade range makes it easier to find your match, and its soft matte formula keeps oil at bay while offering full coverage.
Choosing the right foundation is all about understanding your unique skin type and tone. Start by identifying your undertone, then consider your skin type and the finish that makes you feel your best. With these tips and some of the most popular foundations on the market, you'll be well on your way to finding the perfect match!
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